What Have You Learned From Your Audience Feedback?

To start with I surveyed a group of 20 people in the range of my target audience of 15-22.

1. Do you feel that the representation of the hip hop genre is clearly reflected in the music video and digipak?
2. What parts need to be relooked at in the music video and why?
3. What parts did you like and why?
4. Which do you feel the target audience range is? (12-17,15-22,18-22)
5. Did the digipak do its job of making you want to buy/listen to the song?

1. Answers for this varied but the answers ranged from yes it represented the hip hop genre in some ways but was not always clear in the music video. The audience largely felt that the digipak represented the hip hop genre better than the music video as the music video was not following the common convention of hip hop which is girls, alcohol, cars and so on.
2. There was one scene that was spoken about. This was the outside walking scene along the field. They felt that there was nothing wrong with the idea but that it should have been filmed with the camera facing directly at the artist. This would have given the audience more to connect with.
3. 18/20 talked about the stage scene with the different changing colours each time the verse changed. They felt that this went well and worked together with the song. The remainder 2 chose the field scene as they felt that the lyrics of the song related better to this as a lonely walk represents a broken heart nicely.
4. 15/20 voted for 15-18, 3 voted for 12-17 and 2 voted for 18-22.
5. The large majority of the audience said they were inclined to listen the song but were not tempted to buy the song but most agreed that the digipak brought the thought of buying it very quickly.


Audience feedback was at the top of my list whilst creating my digipaks, as their view is what really counts as they are the ones who the whole thing is aimed at. This means that the success of the entire digipak is depended on the audience feedback. To find out the opinions on my digipaks I used a written survey which I took round my media group and around the sixth form. I didn't want to do it online as I thought I would get a much reliable answer as it is a face to face process. I mostly recieved positive feedback, most recognised the genre (R&B/Hip Hop) and they also proceeded to say they would be interested in purchasing the album. The feedback from my media group were more concise, such as use less editing effects on the pictures, mainly the lens flare effect included in most of the digipaks. After this, I dimmed down the lens flare which made the overall picture look a bit more simple which I think captures the target audiences attention more. When I was editing my video, I got given advice from friends about small parts of the video which included to add more shots outside of the main hall which led me to add in shots of the artist outside on a bench. This means that within these crucial audience feedback, the digipaks and videos wouldn't have worked together as well as it is now. The audience feedback was focused on a red theme which was my original plan so it reinforced my choice. In most cases, I stuck with the script, as I had it with me whilst filming, but on different occasions such as adding more scences which are outside rather than inside which actually helped create a 'moody' scence as when I filmed outside it was overcast and cloudy which means that it goes well with the song.